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	<title>Marketing Highway</title>
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	<link>http://www.marketinghighway.com/blog</link>
	<description>The direction of marketing...</description>
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		<title>25 Digital Marketing Response Killers</title>
		<link>http://www.marketinghighway.com/blog/?p=155</link>
		<comments>http://www.marketinghighway.com/blog/?p=155#comments</comments>
		<pubDate>Wed, 09 Jun 2010 19:53:07 +0000</pubDate>
		<dc:creator>Sid Liebenson</dc:creator>
				<category><![CDATA[Better Email Marketing]]></category>
		<category><![CDATA[Better Mobile Marketing]]></category>
		<category><![CDATA[Better Online Advertising]]></category>
		<category><![CDATA[Better Social Media Marketing]]></category>
		<category><![CDATA[Better Web Sites]]></category>

		<guid isPermaLink="false">http://www.marketinghighway.com/blog/?p=155</guid>
		<description><![CDATA[A Checklist of Digital Marketing&#8217;s Deadliest Sins
Digital marketing can be challenging.  But your chances for success are much greater when you can avoid the (sometimes) simple pitfalls that sabotage response.  So we have decided to start a checklist of &#8220;response killers&#8221;&#8211; things that can ruin your chances for productive digital marketing results.
This list [...]]]></description>
		<wfw:commentRss>http://www.marketinghighway.com/blog/?feed=rss2&amp;p=155</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Be a Suitor, Not a Stalker</title>
		<link>http://www.marketinghighway.com/blog/?p=147</link>
		<comments>http://www.marketinghighway.com/blog/?p=147#comments</comments>
		<pubDate>Mon, 07 Jun 2010 18:38:30 +0000</pubDate>
		<dc:creator>Sid Liebenson</dc:creator>
				<category><![CDATA[Better Email Marketing]]></category>
		<category><![CDATA[Better Online Advertising]]></category>
		<category><![CDATA[Better Social Media Marketing]]></category>
		<category><![CDATA[Better Web Sites]]></category>
		<category><![CDATA[Connective Intelligence]]></category>

		<guid isPermaLink="false">http://www.marketinghighway.com/blog/?p=147</guid>
		<description><![CDATA[Think about this when developing your marketing campaigns.
Who would you respond to?  Someone who tracks you down, cajoles you, and relentlessly lurks in the shadows, or someone who makes you feel special in their presence?
For years, most marketers have been stalkers.  We define and segment our target consumers, follow their every move so [...]]]></description>
		<wfw:commentRss>http://www.marketinghighway.com/blog/?feed=rss2&amp;p=147</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leading Eyeballs to Action &#8212; Part 2</title>
		<link>http://www.marketinghighway.com/blog/?p=143</link>
		<comments>http://www.marketinghighway.com/blog/?p=143#comments</comments>
		<pubDate>Sat, 01 May 2010 17:22:40 +0000</pubDate>
		<dc:creator>Sid Liebenson</dc:creator>
				<category><![CDATA[Analog Lessons for Digital Marketers]]></category>
		<category><![CDATA[Better Email Marketing]]></category>
		<category><![CDATA[Better Online Advertising]]></category>
		<category><![CDATA[Better Web Sites]]></category>
		<category><![CDATA[Connective Intelligence]]></category>
		<category><![CDATA[New Life in Offline]]></category>
		<category><![CDATA[User Perspective]]></category>

		<guid isPermaLink="false">http://www.marketinghighway.com/blog/?p=143</guid>
		<description><![CDATA[In my previous post on this subject, I stressed the importance of making it easy for consumers to take action by clearly indicating in your advertising what it is you want them to do.  You need to lead consumers with verbal and visual cues to generate a desired response.
Experienced direct response copywriters know that a [...]]]></description>
		<wfw:commentRss>http://www.marketinghighway.com/blog/?feed=rss2&amp;p=143</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Privacy Again</title>
		<link>http://www.marketinghighway.com/blog/?p=138</link>
		<comments>http://www.marketinghighway.com/blog/?p=138#comments</comments>
		<pubDate>Tue, 27 Apr 2010 18:41:46 +0000</pubDate>
		<dc:creator>Steven Hausheer</dc:creator>
				<category><![CDATA[Privacy Matters]]></category>

		<guid isPermaLink="false">http://www.marketinghighway.com/blog/?p=138</guid>
		<description><![CDATA[Did you see the latest proposed changes to the Facebook? They have a new feature called &#8220;Instant Personalization&#8221; that shares data with non-Facebook websites. My issue is that it is automatically set to &#8220;Allow.&#8221;
Or in other words, to protect my privacy and not have my content automatically shared with someone outside, I need to do [...]]]></description>
		<wfw:commentRss>http://www.marketinghighway.com/blog/?feed=rss2&amp;p=138</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is Facebook headed into a privacy battle?</title>
		<link>http://www.marketinghighway.com/blog/?p=132</link>
		<comments>http://www.marketinghighway.com/blog/?p=132#comments</comments>
		<pubDate>Mon, 19 Apr 2010 00:50:44 +0000</pubDate>
		<dc:creator>Steven Hausheer</dc:creator>
				<category><![CDATA[Privacy Matters]]></category>

		<guid isPermaLink="false">http://www.marketinghighway.com/blog/?p=132</guid>
		<description><![CDATA[Facebook is all the rage; we can share our personal content with all our friends, now that they are all there. We might feel protected because we made a conscious decision of who to “friend” and where we’d join. Facebook says our content is private and they do provide warnings when you post.
But, have you [...]]]></description>
		<wfw:commentRss>http://www.marketinghighway.com/blog/?feed=rss2&amp;p=132</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Print Comes Back, “Yah Mo B There*”…</title>
		<link>http://www.marketinghighway.com/blog/?p=76</link>
		<comments>http://www.marketinghighway.com/blog/?p=76#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:55:14 +0000</pubDate>
		<dc:creator>Marc Ziner</dc:creator>
				<category><![CDATA[New Life in Offline]]></category>

		<guid isPermaLink="false">http://www.marketinghighway.com/blog/?p=76</guid>
		<description><![CDATA[&#8230;just like the Michael McDonald, James Ingram song.
When print comes back, it won’t be “like it never left”. There will be far fewer printers, budgets will be even tighter and volume will be smaller. Many printers will not have survived the recession and the sobering declaration of 2008, “Print is Dead”.
Mass mailings, elaborate annual reports, [...]]]></description>
		<wfw:commentRss>http://www.marketinghighway.com/blog/?feed=rss2&amp;p=76</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Leading Eyeballs to Action &#8212; Part 1</title>
		<link>http://www.marketinghighway.com/blog/?p=70</link>
		<comments>http://www.marketinghighway.com/blog/?p=70#comments</comments>
		<pubDate>Sat, 27 Mar 2010 21:00:08 +0000</pubDate>
		<dc:creator>Sid Liebenson</dc:creator>
				<category><![CDATA[Analog Lessons for Digital Marketers]]></category>
		<category><![CDATA[Better Web Sites]]></category>
		<category><![CDATA[Connective Intelligence]]></category>
		<category><![CDATA[User Perspective]]></category>

		<guid isPermaLink="false">http://www.marketinghighway.com/blog/?p=70</guid>
		<description><![CDATA[A year ago I was recruited to test a digital kiosk application my agency had created for a major telecom client.  (I guess the team wanted to test usability on a lug-headed Boomer.) I went through the stages of touching elements on the screen to learn more about the client&#8217;s offerings until I came to [...]]]></description>
		<wfw:commentRss>http://www.marketinghighway.com/blog/?feed=rss2&amp;p=70</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Stop using stock images to convince  prospects your organization hires only attractive people.</title>
		<link>http://www.marketinghighway.com/blog/?p=59</link>
		<comments>http://www.marketinghighway.com/blog/?p=59#comments</comments>
		<pubDate>Wed, 17 Mar 2010 01:47:29 +0000</pubDate>
		<dc:creator>Marc Ziner</dc:creator>
				<category><![CDATA[Better Web Sites]]></category>

		<guid isPermaLink="false">http://www.marketinghighway.com/blog/?p=59</guid>
		<description><![CDATA["insipid stock photos are widely used and easily recognized as meaningless placeholders"]]></description>
		<wfw:commentRss>http://www.marketinghighway.com/blog/?feed=rss2&amp;p=59</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>A Roll of Inches</title>
		<link>http://www.marketinghighway.com/blog/?p=45</link>
		<comments>http://www.marketinghighway.com/blog/?p=45#comments</comments>
		<pubDate>Thu, 11 Mar 2010 05:31:04 +0000</pubDate>
		<dc:creator>Steven Hausheer</dc:creator>
				<category><![CDATA[Better Social Media Marketing]]></category>
		<category><![CDATA[Metrics That Matter]]></category>

		<guid isPermaLink="false">http://www.marketinghighway.com/blog/?p=45</guid>
		<description><![CDATA[A discussion of what we really want out of this overwhelming trend to &#8220;do social media&#8221; and the question of how to measure whatever it is we are doing&#8230;
During my career I worked at a sales promotion agency, helping them to master the art and science of direct marketing. One of their production folks, Joe, [...]]]></description>
		<wfw:commentRss>http://www.marketinghighway.com/blog/?feed=rss2&amp;p=45</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Striking Gold With Social Media Integration</title>
		<link>http://www.marketinghighway.com/blog/?p=28</link>
		<comments>http://www.marketinghighway.com/blog/?p=28#comments</comments>
		<pubDate>Sat, 06 Mar 2010 23:23:36 +0000</pubDate>
		<dc:creator>Sid Liebenson</dc:creator>
				<category><![CDATA[Better Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.marketinghighway.com/blog/?p=28</guid>
		<description><![CDATA[This blog entry picks up on a topic I covered in a recent presentation at the DMA Agency Council Winter Executive Briefing conference..

Having been deeply involved for many years on the Boards of the DMA International ECHO Awards and the John Caples International Awards, I've become a pretty knowledgeable observer of trends in effective direct marketing campaigns.  A review of the past year's awards season shows that many of the world's top award winners put participatory digital media at the heart of their campaigns.]]></description>
		<wfw:commentRss>http://www.marketinghighway.com/blog/?feed=rss2&amp;p=28</wfw:commentRss>
		<slash:comments>8</slash:comments>
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