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Home > Portfolio > Memory Keeping Collection

MEMORY KEEPING COLLECTION

We caught the scrapbooking bug when the Bradford Group tapped us to help build their new scrapbooking business

Marketing Highway: Memory Keeping Collection Facebok pageWe jumped in to help not only plan their digital launch, but to help shape the business, from choosing a name and graphic identity to setting their Web site content strategy. The business is growing beyond start up goals we’re elated to report.

But what really took us all by surprise was the success of the social media – especially the Facebook channel. Fans, ‘likes’ and brand interaction have taken a viral spin – it’s just wonderful when a plan comes together!

Read case summary, see the site and see the Facebook page. Corporate ID and naming, qualitative and quantitative research, digital strategy, Web site planning, social media development and maintenance, PR, online advertising, email and direct mail marketing...
 
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